Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication

Najib Zerrad; Farida Mokhtari

doi:doi:10.11648/j.ijll.20231104.11

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Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication

Najib Zerrad, Farida Mokhtari

Published in International Journal of Language and Linguistics (Volume 11, Issue 4)

Received: 27 May 2023 Accepted: 14 June 2023 Published: 6 July 2023

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Abstract

As companies increasingly face scrutiny over their environmental impact, there is a growing need for innovative communication approaches that transcend the traditional role of the communications department. This study aims to explore the role of responsible communication in promoting sustainable development and effective communication indicators within a globalized context. By analyzing the evolution of responsible communication, this research identifies key strategies for mobilizing stakeholder support and fostering responsiveness to social concerns related to sustainability. The findings of this study emphasize the crucial role of communication in mobilizing reactions and developing transformative tools for change. It sheds light on the challenges faced by companies whose advertising practices are subject to scrutiny by consumers and citizens. The research suggests that responsible communication can serve as a powerful tool for promoting a more sustainable and socially responsible approach to business. Key factors, such as environmental impact, innovative approaches, and stakeholder engagement are examined in relation to responsible communication. The study highlights the importance of adopting an integrated approach that considers the broader social context, the expectations of stakeholders, and the potential for long-term impact. By doing so, companies can effectively navigate the complexities of a globalized world and proactively address sustainability challenges. Finally, this research underscores the transformative potential of responsible communication and its ability to shape the business landscape towards sustainability. It calls for a re-evaluation of communication practices within companies, urging them to embrace responsible communication as a strategic imperative.

Published in	International Journal of Language and Linguistics (Volume 11, Issue 4)
DOI	10.11648/j.ijll.20231104.11
Page(s)	94-98
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Environmental Impact, Innovative Approach, Responsible Communication, Sustainable Development, Globalization, Stakeholders, Social Awareness

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APA Style

Najib Zerrad, Farida Mokhtari. (2023). Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication. International Journal of Language and Linguistics, 11(4), 94-98. https://doi.org/10.11648/j.ijll.20231104.11

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ACS Style

Najib Zerrad; Farida Mokhtari. Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication. Int. J. Lang. Linguist. 2023, 11(4), 94-98. doi: 10.11648/j.ijll.20231104.11

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AMA Style

Najib Zerrad, Farida Mokhtari. Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication. Int J Lang Linguist. 2023;11(4):94-98. doi: 10.11648/j.ijll.20231104.11

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@article{10.11648/j.ijll.20231104.11,
  author = {Najib Zerrad and Farida Mokhtari},
  title = {Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication},
  journal = {International Journal of Language and Linguistics},
  volume = {11},
  number = {4},
  pages = {94-98},
  doi = {10.11648/j.ijll.20231104.11},
  url = {https://doi.org/10.11648/j.ijll.20231104.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijll.20231104.11},
  abstract = {As companies increasingly face scrutiny over their environmental impact, there is a growing need for innovative communication approaches that transcend the traditional role of the communications department. This study aims to explore the role of responsible communication in promoting sustainable development and effective communication indicators within a globalized context. By analyzing the evolution of responsible communication, this research identifies key strategies for mobilizing stakeholder support and fostering responsiveness to social concerns related to sustainability. The findings of this study emphasize the crucial role of communication in mobilizing reactions and developing transformative tools for change. It sheds light on the challenges faced by companies whose advertising practices are subject to scrutiny by consumers and citizens. The research suggests that responsible communication can serve as a powerful tool for promoting a more sustainable and socially responsible approach to business. Key factors, such as environmental impact, innovative approaches, and stakeholder engagement are examined in relation to responsible communication. The study highlights the importance of adopting an integrated approach that considers the broader social context, the expectations of stakeholders, and the potential for long-term impact. By doing so, companies can effectively navigate the complexities of a globalized world and proactively address sustainability challenges. Finally, this research underscores the transformative potential of responsible communication and its ability to shape the business landscape towards sustainability. It calls for a re-evaluation of communication practices within companies, urging them to embrace responsible communication as a strategic imperative.},
 year = {2023}
}

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TY  - JOUR
T1  - Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication
AU  - Najib Zerrad
AU  - Farida Mokhtari
Y1  - 2023/07/06
PY  - 2023
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DO  - 10.11648/j.ijll.20231104.11
T2  - International Journal of Language and Linguistics
JF  - International Journal of Language and Linguistics
JO  - International Journal of Language and Linguistics
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UR  - https://doi.org/10.11648/j.ijll.20231104.11
AB  - As companies increasingly face scrutiny over their environmental impact, there is a growing need for innovative communication approaches that transcend the traditional role of the communications department. This study aims to explore the role of responsible communication in promoting sustainable development and effective communication indicators within a globalized context. By analyzing the evolution of responsible communication, this research identifies key strategies for mobilizing stakeholder support and fostering responsiveness to social concerns related to sustainability. The findings of this study emphasize the crucial role of communication in mobilizing reactions and developing transformative tools for change. It sheds light on the challenges faced by companies whose advertising practices are subject to scrutiny by consumers and citizens. The research suggests that responsible communication can serve as a powerful tool for promoting a more sustainable and socially responsible approach to business. Key factors, such as environmental impact, innovative approaches, and stakeholder engagement are examined in relation to responsible communication. The study highlights the importance of adopting an integrated approach that considers the broader social context, the expectations of stakeholders, and the potential for long-term impact. By doing so, companies can effectively navigate the complexities of a globalized world and proactively address sustainability challenges. Finally, this research underscores the transformative potential of responsible communication and its ability to shape the business landscape towards sustainability. It calls for a re-evaluation of communication practices within companies, urging them to embrace responsible communication as a strategic imperative.
VL  - 11
IS  - 4
ER  -

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Author Information

Najib Zerrad

Communication and Professional Development, Faculty of Sciences, Dhar El-Mahraz University, Fes, Morocco
Farida Mokhtari

Language and Communication, Faculty of Sciences, Dhar El-Mahraz University, Fes, Morocco

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APA Style

Najib Zerrad, Farida Mokhtari. (2023). Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication. International Journal of Language and Linguistics, 11(4), 94-98. https://doi.org/10.11648/j.ijll.20231104.11

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ACS Style

Najib Zerrad; Farida Mokhtari. Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication. Int. J. Lang. Linguist. 2023, 11(4), 94-98. doi: 10.11648/j.ijll.20231104.11

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AMA Style

Najib Zerrad, Farida Mokhtari. Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication. Int J Lang Linguist. 2023;11(4):94-98. doi: 10.11648/j.ijll.20231104.11

Copy | Download

@article{10.11648/j.ijll.20231104.11,
  author = {Najib Zerrad and Farida Mokhtari},
  title = {Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication},
  journal = {International Journal of Language and Linguistics},
  volume = {11},
  number = {4},
  pages = {94-98},
  doi = {10.11648/j.ijll.20231104.11},
  url = {https://doi.org/10.11648/j.ijll.20231104.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijll.20231104.11},
  abstract = {As companies increasingly face scrutiny over their environmental impact, there is a growing need for innovative communication approaches that transcend the traditional role of the communications department. This study aims to explore the role of responsible communication in promoting sustainable development and effective communication indicators within a globalized context. By analyzing the evolution of responsible communication, this research identifies key strategies for mobilizing stakeholder support and fostering responsiveness to social concerns related to sustainability. The findings of this study emphasize the crucial role of communication in mobilizing reactions and developing transformative tools for change. It sheds light on the challenges faced by companies whose advertising practices are subject to scrutiny by consumers and citizens. The research suggests that responsible communication can serve as a powerful tool for promoting a more sustainable and socially responsible approach to business. Key factors, such as environmental impact, innovative approaches, and stakeholder engagement are examined in relation to responsible communication. The study highlights the importance of adopting an integrated approach that considers the broader social context, the expectations of stakeholders, and the potential for long-term impact. By doing so, companies can effectively navigate the complexities of a globalized world and proactively address sustainability challenges. Finally, this research underscores the transformative potential of responsible communication and its ability to shape the business landscape towards sustainability. It calls for a re-evaluation of communication practices within companies, urging them to embrace responsible communication as a strategic imperative.},
 year = {2023}
}

Copy | Download

TY  - JOUR
T1  - Effective Service Management, Organizational Processes, and Objectives Through Responsible Communication
AU  - Najib Zerrad
AU  - Farida Mokhtari
Y1  - 2023/07/06
PY  - 2023
N1  - https://doi.org/10.11648/j.ijll.20231104.11
DO  - 10.11648/j.ijll.20231104.11
T2  - International Journal of Language and Linguistics
JF  - International Journal of Language and Linguistics
JO  - International Journal of Language and Linguistics
SP  - 94
EP  - 98
PB  - Science Publishing Group
SN  - 2330-0221
UR  - https://doi.org/10.11648/j.ijll.20231104.11
AB  - As companies increasingly face scrutiny over their environmental impact, there is a growing need for innovative communication approaches that transcend the traditional role of the communications department. This study aims to explore the role of responsible communication in promoting sustainable development and effective communication indicators within a globalized context. By analyzing the evolution of responsible communication, this research identifies key strategies for mobilizing stakeholder support and fostering responsiveness to social concerns related to sustainability. The findings of this study emphasize the crucial role of communication in mobilizing reactions and developing transformative tools for change. It sheds light on the challenges faced by companies whose advertising practices are subject to scrutiny by consumers and citizens. The research suggests that responsible communication can serve as a powerful tool for promoting a more sustainable and socially responsible approach to business. Key factors, such as environmental impact, innovative approaches, and stakeholder engagement are examined in relation to responsible communication. The study highlights the importance of adopting an integrated approach that considers the broader social context, the expectations of stakeholders, and the potential for long-term impact. By doing so, companies can effectively navigate the complexities of a globalized world and proactively address sustainability challenges. Finally, this research underscores the transformative potential of responsible communication and its ability to shape the business landscape towards sustainability. It calls for a re-evaluation of communication practices within companies, urging them to embrace responsible communication as a strategic imperative.
VL  - 11
IS  - 4
ER  -

Copy | Download